DESIGNER · ANIMATOR · CREATIVE · GENERALIST · A.I. MOTION ARTIST
KÄFER
Käfer Wintersponsoring.
Developing a festive concept for the German store Käfer was a fantastic creative challenge. We successfully blended 3D elements, 2D illustration, and AI-assisted design to bring this holiday animation to life. The final piece delivers a jolly Christmas atmosphere while effectively promoting three of the store's key products.
This concept was born from a collaborative team session and centers on a simple, charming idea: bringing the shop experience right to the customer.
We visualized this by placing the actual store inside a snowglobe, which then transitions seamlessly into a cozy home setting, effectively communicating the message: "from our shop to your home." To maintain high fidelity, we used AI-assisted illustration based on real store photos to ensure the resemblance was as close as possible.
CASE STUDY
Here is a little Case Study that shows some of the creactive process mixing all the different techniques we used and the inspiration we took from old cartoons and illustration styles.
This was a super fun project where the team learned how to combine new A.I. technology with existing design workflows.
MAKE
Roles: Pitch, Editing, Look Dev, Design, and Animation.
Direction: Luis Barros
Art Direction: Stefanie Frizel, Luis Barros
Design / Animation: Stefanie Fritzel, Luis Barros
3D Design/Animation: Niklas Schneider, Sebastian Weidner, Luis Barros