DESIGNER · ANIMATOR · CREATIVE · GENERALIST · A.I. MOTION ARTIST
WHIRLPOOL
Pitch
Working with the agency MAKE, I developed the core imagery for a proposed Whirlpool advertising campaign. The assignment required creating two distinct visual concepts to showcase the breadth of potential visual languages that could effectively represent the brand to the client. I executed these final concepts using a combination of Photoshop compositing and AI-generated visuals to deliver polished, pitch-ready imagery.
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The first concept features animals interacting with Whirlpool appliances in their natural environments. The goal was to visually communicate the idea that these products are suitable for any home, emphasizing versatility and effortless integration into diverse lifestyles.
The second concept revolves around a small, chef-like character engaging in humorous, adventurous scenarios inside the Whirlpool appliances. This playful approach was designed to highlight the product's features and spacious interiors in a memorable, story-driven way.
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FIRST
CONCEPT
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This imaginative visual campaign envisions a world where even the creatures of the wild have discovered the magic of Whirlpool. The concept blends nature’s purity with Whirlpool’s innovation, portraying how the brand’s appliances make life simpler, cleaner, and more harmonious — no matter the environment. It’s a playful, eye-catching, and emotionally resonant idea that celebrates Whirlpool’s mission to make everyday life effortlessly better.
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In this campaign, animals use Whirlpool appliances as naturally and joyfully as humans do. Each animal represents a different facet of domestic life — from cleanliness to nourishment — showing that Whirlpool’s technology is so intuitive, efficient, and reliable that even nature itself would choose it.
By placing modern appliances in lush forest and mountain settings, the campaign juxtaposes advanced technology with organic beauty, conveying the idea that Whirlpool products are not only practical but seamlessly aligned with nature’s balance.
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In this campaign, animals use Whirlpool appliances as naturally and joyfully as humans do. Each animal represents a different facet of domestic life — from cleanliness to nourishment — showing that Whirlpool’s technology is so intuitive, efficient, and reliable that even nature itself would choose it.
By placing modern appliances in lush forest and mountain settings, the campaign juxtaposes advanced technology with organic beauty, conveying the idea that Whirlpool products are not only practical but seamlessly aligned with nature’s balance.
1. Fox & Washing Machine – “Clever Clean”
A curious fox watches its reflection spin in a Whirlpool washer. Smart, sleek, and intuitive — just like the fox.
Message: Clean made clever.
2. Deer & Laundry – “Gentle Care”
A graceful deer stands beside a Whirlpool washer in soft morning light.
Message: Power and tenderness in perfect balance.
3. Otter & Dishwasher – “Playful Efficiency”
An otter splashes joyfully while loading a Whirlpool dishwasher in a sunlit pond.
Message: Chores made fun and effortless.
4. Bear & Fridge – “Nature’s Keeper”
A mighty bear embraces a Whirlpool refrigerator beside a roaring waterfall.
Message: Strong, reliable, always preserving what matters.
SECOND
CONCEPT
Meet the Little Chef Explorer — a curious, adventurous miniature chef who journeys deep into the hidden worlds inside Whirlpool appliances. To him, every Whirlpool product is more than a household tool — it’s a grand landscape waiting to be explored. The freezer becomes a frozen tundra, the dishwasher a glittering storm of water and light, the refrigerator a lush garden of freshness, and the wine cooler an elegant cellar of perfect balance.
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In Whirlpool’s world, even the smallest experience can be something extraordinary — because every appliance holds a story worth exploring.
Through his tiny yet fearless perspective, everyday moments are transformed into epic adventures of taste, care, and precision. His explorations celebrate the magic behind Whirlpool’s design — technology that’s powerful yet effortless, engineered yet full of heart. The Little Chef’s curiosity embodies the brand’s spirit of discovery, reminding us that behind every clean plate, fresh meal, and preserved flavor lies a world of quiet innovation.
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1. The Freezer Expedition – “Into the Arctic Chill”
Our tiny chef rappels down into a frost-covered Whirlpool freezer like a polar explorer.
Message: Whirlpool keeps freshness at its peak — even in the iciest extremes.
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2. The Dishwasher Dive – “Storm of Clean”Wearing a yellow raincoat, the chef stands amid sparkling waves and gleaming dishes.Message: Whirlpool’s cleaning power is a force of nature — efficient, thorough, unstoppable.
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3. The Wine Cellar Stroll – “Perfectly Preserved”
The chef admires rows of perfectly chilled wine bottles in serene balance.
Message: Whirlpool delivers the ideal climate for taste, elegance, and precision.
4. The Fridge Garden – “Harvest of Freshness”
Climbing a ladder among vibrant vegetables and fruits, the chef curates ingredients like treasures.
Message: Whirlpool turns storage into preservation — keeping life’s flavors alive and vibrant.
MAKE
Roles: Editing,3D Animation, A.I. Motion, Look Dev, Design, Footage Research, Animation and Motion Graphics
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​Creative Direction: Make
Art Direction: Luis Barros
A.I. Development: Luis Barros
A.I. Motion: Luis Barros
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