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DESIGNER · ANIMATOR · CREATIVE · GENERALIST · A.I. MOTION ARTIST

ROSSMANN

 

E.L.F. Promo

This animation promo for e.l.f. Cosmetics brings the brand’s modern edge to life through a seamless fusion of design and motion. The piece highlights e.l.f.’s bold, confident identity with clean product shots and vibrant color accents, framed by a refined aesthetic of soft gradients and metallic tones. Every visual element is crafted to elevate the brand’s look while maintaining a sense of minimal sophistication.

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The animation unfolds with fluid transitions and rhythmic pacing, creating a visual flow that mirrors the energy and attitude of the brand. Each cut and movement has been carefully timed to feel dynamic yet elegant, reflecting e.l.f.’s balance between playfulness and professionalism. Through precise timing and compositional harmony, the motion enhances the tactile quality of the products and reinforces brand cohesion across every frame.

Overall, the project captures the spirit of contemporary beauty design—bold, polished, and in constant motion. The combination of sleek visuals, cohesive branding, and expressive animation results in a piece that feels both luxurious and accessible, embodying e.l.f. Cosmetics’ creative essence and visual identity through the language of modern animation.

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MAKE
Roles: Editing,3D Animation, Look Dev, Design, Motion Graphics

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​Creative Direction: Make
Art Direction: Make
Animation / Motion Graphics:
Luis Barros

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